Hallamshire Golf Club
Branding Case Study
Although the Club was originally formed in 1897, it was decided in 1912 to engage Harry S. Colt, to design the course. Colt is responsible for designing some of the finest and most iconic golf courses in the world, notably Royal Portrush, Sunningdale New and Swinley Forest as well as being involved in the design of Pine Valley in New Jersey, USA - long recognised as the world’s best golf course. More locally he designed Sherwood Forest, as well as having significant input towards both Ganton and Woodhall Spa.
The Colt layout largely remains today, although there is documentation that evidences some input from another of the great architects, W.H Fowler (Walton Heath, The Berkshire) in the 1920’s, as well as some subtle changes to the layout as the 20th century progressed.
STAGE ONE:
IDENTIFY THE PROBLEM
Your clubs identity management first begins by analysing the current problems associated with the brand. We work on ways which it can be improved and used in the correct way, across a wide range of collateral products.
STAGE TWO:
IDEA GENERATION & DEVELOPMENT
We started by working on different ideas and ways which the current identity can be enhanced and brought up to date.
For Hallamshire Golf Club we worked on all elements of the logo and made big changes to the rampant lion.
We made subtle changes to the shield and crown and then worked on positioning of the Club’s ‘Yearmark’.
Once all the graphic elements were in place, the next and most important stage was setting the type. Going forward, it is important that the type can be used both in its first instance (portrait) and the second instance (landscape) form.
STAGE THREE:
SUPPLY THE SOLUTION
The outcome is, a brand you can be proud of and is expansive going forward. Your new brand is something which is easily transferible across various forms of collateral.
