Branding with Eagle

Your brand is unique to you. It is your identity and defines who you are, whilst at the same time distinguishing you from others. A product can be copied but a brand will always be unique. Branding is the process of projecting the meaning of your club, through your products and in your services.

When people engage with your brand it shapes the customer journey. This can start with reading through the website, to the sense of arrival when passing through the clubhouse gates, to a browse of the professional shop, on the course and into the clubhouse at the completion of the round.

There are infinite possible interactions within the customer journey, which is why it is vital to create a consistent impression that aligns with your brand values.

As the leading provider of branding services to the golf industry, Eagle have the experience and knowledge to develop and drive your club forward.

Our Process

Brand Strategy and Audit
Current branding audit from Eagle and a comprehensive analysis of the club.

Brand Development
Mood board of designs and options following research and audit of current branding. This is usually completed in two or three phases or revisions.

Brand Identity Consolidation
Presentation of final design and how it could be implemented on club collateral with the use of mockups.

Brand Delivery
Finalisation of summary guidelines or brand guidelines document with supply of live artwork files.

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“Your brand is the single most important investment you can make in your business”

STEVE FORBES
Editor in Chief of Forbes Magazine

The Power of Vector

The logo is the visual identity of a brand. It has to be instantly recognisable. It has to stand out and grab attention. It has to be clear.

Our digital vector service will turn your old fuzzy logo into clean vectors that can be scaled to any size without losing resolution. Our graphics studio have many years of experience, day-in-day-out, of vectorising images.